The Society of the Spectacle

In 1967, situationist philosopher, Guy Debord, wrote his seminal text The Society of the Spectacle. Over the years, I’ve routinely revisited Society, and today, it seems more relevant than ever. With royal scandals, media pageantry, and political malaise, plasticity, and sheer boredom abound, I thought it was a nice time to share some of my favorite passages from Society. Most importantly, find the book and read it. You won’t be disappointed.

Thesis #1 | In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation.

Thesis #3 | The spectacle presents itself simultaneously as all of society, as part of society, and as instrument of unification. As a part of society it is specifically the sector which concentrates all gazing and all consciousness. Due to the very fact that this sector is separate, it is the common ground of the deceived gaze and of false consciousness, and the unification it achieves is nothing but an official language of generalized separation.

Thesis #4 | The spectacle is not a collection of images, but a social relation among people, mediated by images.

Thesis #6 | The spectacle grasped in its totality is both the result and the project of the existing mode of production. It is not a supplement to the real world, an additional decoration. It is the heart of the unrealism of the real society. In all its specific forms, as information or propaganda, as advertisement or direct entertainment consumption, the spectacle is the present model of socially dominant life. It is the omnipresent affirmation of the choice already made in production and its corollary consumption. The spectacle’s form and content are identically the total justification of the existing system’s conditions and goals. The spectacle is also the permanent presence of this justification, since it occupies the main part of the time lived outside of modern production.

Thesis #12 | The spectacle presents itself as something enormously positive, indisputable and inaccessible. It says nothing more than “that which appears is good, that which is good appears. The attitude which it demands in principle is passive acceptance which in fact it already obtained by its manner of appearing without reply, by its monopoly of appearance.

Thesis #14 | The society which rests on modern industry is not accidentally or superficially spectacular, it is fundamentally spectaclist. In the spectacle, which is the image of the ruling economy, the goal is nothing, development everything. The spectacle aims at nothing other than itself.

Thesis #19 | The spectacle inherits all the weaknesses of the Western philosophical project which undertook to comprehend activity in terms of the categories of seeing; furthermore, it is based on the incessant spread of the precise technical rationality which grew out of this thought. The spectacle does not realize philosophy, it philosophizes reality. The concrete life of everyone has been degraded into a speculative universe.

Thesis #28 | The economic system founded on isolation is a circular production of isolation. The technology is based on isolation, and the technical process isolates in turn. From the automobile to television, all the goods selected by the spectacular system are also its weapons for a constant reinforcement of the conditions of isolation of “lonely crowds.” The spectacle constantly rediscovers its own assumptions more concretely.

Thesis #38 | The loss of quality so evident at all levels of spectacular language, from the objects it praises to the behavior it regulates, merely translates the fundamental traits of the real production which brushes reality aside: the commodity-form is through and through equal to itself, the category of the quantitative. The quantitative is what the commodity-form develops, and it can develop only within the quantitative.

Thesis #42 | The spectacle is the moment when the commodity has attained the total occupation of social life. Not only is the relation to the commodity visible but it is all one sees: the world one sees is its world. Modern economic production extends its dictatorship extensively and intensively. In the least industrialized places, its reign is already attested by a few star commodities and by the imperialist domination imposed by regions which are ahead in the development of productivity. In the advanced regions, social space is invaded by a continuous superimposition of geological layers of commodities. At this point in the “second industrial revolution,” alienated consumption becomes for the masses a duty supplementary to alienated production. It is all the sold labor of a society which globally becomes the total commodity for which the cycle must be continued. For this to be done, the total commodity has to return as a fragment to the fragmented individual, absolutely separated from the productive forces operating as a whole. Thus it is here that the specialized science of domination must in turn specialize: it fragments itself into sociology, psychotechnics, cybernetics, semiology, etc., watching over the self-regulation of every level of the process.

Thesis #57 | The society which carries the spectacle does not dominate the underdeveloped regions by its economic hegemony alone. It dominates them as the society of the spectacle. Even where the material base is still absent, modern society has already invaded the social surface of each continent by means of the spectacle. It defines the program of the ruling class and presides over its formation, just as it presents pseudo-goods to be coveted, it offers false models of revolution to local revolutionaries. The spectacle of bureaucratic power, which holds sway over some industrial countries, is an integral part of the total spectacle, its general pseudo-negation and support. The spectacle displays certain totalitarian specializations of communication and administration when viewed locally, but when viewed in terms of the functioning of the entire system these specializations merge in a world division of spectacular tasks.

Thesis #63 | What hides under the spectacular oppositions is a unity of misery. Behind the masks of total choice, different forms of the same alienation confront each other, all of them built on real contradictions which are repressed. The spectacle exists in a concentrated or a diffuse form depending on the necessities of the particular stage of misery which it denies and supports. In both cases, the spectacle is nothing more than an image of happy unification surrounded by desolation and fear at the tranquil center of misery.

Thesis #85 | The weakness of Marx’s theory is naturally the weakness of the revolutionary struggle of the proletariat of his time. The working class did not set off the permanent revolution in the Germany of 1848; the Commune was defeated in isolation. Revolutionary theory thus could not yet achieve its own total existence. The fact that Marx was reduced to defending and clarifying it with cloistered, scholarly work, in the British Museum, caused a loss in the theory itself. The scientific justifications Marx elaborated about the future development of the working class and the organizational practice that went with them became obstacles to proletarian consciousness at a later stage.

Thesis #93 | The anarchists, who distinguish themselves explicitly from the rest of the workers’ movement by their ideological conviction, reproduce this separation of competences among themselves; they provide a terrain favorable to informal domination over all anarchist organizations by propagandists and defenders of their ideology, specialists who are in general more mediocre the more their intellectual activity consists of the repetition of certain definitive truths. Ideological respect for unanimity of decision has on the whole been favorable to the uncontrolled authority, within the organization itself, of specialists in freedom; and revolutionary anarchism expects the same type of unanimity from the liberated population, obtained by the same means. Furthermore, the refusal to take into account the opposition between the conditions of a minority grouped in the present struggle and of a society of free individuals, has nourished a permanent separation among anarchists at the moment of common decision, as is shown by an infinity of anarchist insurrections in Spain, confined and destroyed on a local level.

Thesis #122 | When constantly growing capitalist alienation at all levels makes it increasingly difficult for workers to recognize and name their own misery, forcing them to face the alternative of rejecting the totality of their misery or nothing, the revolutionary organization has to learn that it can no longer combat alienation with alienated forms.

Thesis #123 | Proletarian revolution depends entirely on the condition that, for the first time, theory as intelligence of human practice be recognized and lived by the masses. It requires workers to become dialecticians and to inscribe their thought into practice. Thus it demands of men without quality more than the bourgeois revolution demanded of the qualified men which it delegated to carry out its tasks (since the partial ideological consciousness constructed by a part of the bourgeois class was based on the economy, this central part of social life in which this class was already in power). The very development of class society to the stage of spectacular organization of non-life thus leads the revolutionary project to become visibly what it already was essentially.

Thesis #154 | The epoch which displays its time to itself as essentially the sudden return of multiple festivities is also an epoch without festivals. What was, in cyclical time, the moment of a community’s participation in the luxurious expenditure of life is impossible for the society without community or luxury. When its vulgarized pseudo-festivals, parodies of the dialogue and the gift, incite a surplus of economic expenditure, they lead only to deception always compensated by the promise of a new deception. In the spectacle, the lower the use value of modern survival-time, the more highly it is exalted. The reality of time has been replaced by the advertisement of time.

Thesis #165 | Capitalist production has unified space, which is no longer bounded by external societies. This unification is at the same time an extensive and intensive process of banalization. The accumulation of commodities produced in mass for the abstract space of the market, which had to break down all regional and legal barriers and all the corporative restrictions of the Middle Ages that preserved the quality of craft production, also had to destroy the autonomy and quality of places. This power of homogenization is the heavy artillery which brought down all Chinese walls.

Thesis #185 | The two sides of the end of culture–in all the aspects of knowledge as well as in all the aspects of perceptible representations exist in a unified manner in what used to be art in the most general sense. In the case of knowledge, the accumulation of branches of fragmentary knowledge, which become unusable because the approval of existing conditions must finally renounce knowledge of itself, confronts the theory of praxis which alone holds the truth of them all since it alone holds the secret of their use. In the case of representations, the critical self-destruction of society’s former common language confronts its artificial recomposition in the commodity spectacle, the illusory representation of the non-lived.

Thesis #193 | When culture becomes nothing more than a commodity, it must also become the star commodity of the spectacular society. Clark Kerr, one of the foremost ideologues of this tendency, has calculated that the complex process of production, distribution and consumption of knowledge already gets 29% of the yearly national product in the United States; and he predicts that in the second half of this century culture will be the driving force in the development of the economy, a role played by the automobile in the first half of this century, and by railroads in the second half of the previous century.

Thesis #212 | Ideology is the basis of the thought of a class society in the conflict-laden course of history. Ideological facts were never a simple chimaera, but rather a deformed consciousness of realities, and in this form they have been real factors which set in motion real deforming acts; all the more so when the materialization, in the form of spectacle, of the ideology brought about by the concrete success of autonomized economic production in practice confounds social reality with an ideology which has tailored all reality in terms of its model.

Thesis #219 | The spectacle obliterates the boundaries between self and world by crushing the self besieged by the presence-absence of the world and it obliterates the boundaries between true and false by driving all lived truth below the real presence of fraud ensured by the organization of appearance. One who passively accepts his alien daily fate is thus pushed toward a madness that reacts in an illusory way to this fate by resorting to magical techniques. The acceptance and consumption of commodities are at the heart of this pseudo-response to a communication without response. The need to imitate which is felt by the consumer is precisely the infantile need conditioned by all the aspects of his fundamental dispossession. In the terms applied by Gabel to a completely different pathological level, the abnormal need for representation here compensates for a tortuous feeling of being on the margin of existence.